yyjinyuan

Adidas Nike hitsExtensive expansion resulted in local sports brand is very weak, with fierce competition from international brands, companies faced.On March 8, in the interview, said Gao Jiali, Managing Director of adidas greater China in 2013, one of the operational priorities is to expand lower-tier cities to set up shop, plans to   new balance 574 alpine pack uk  open 800, of which two-thirds in the lower tier, China's future consumer demand grew mostly in lower-tier cities. Adidas aims by 2015 1400 lower-tier cities in China, which had been only 350, less than half. In 2012, the sales growth in the adidas greater China 15%.

Adidas, Nike also has similar plans. 2013 40-50 factory shop Nike plans to open this year, commodity prices will be a genuine 30 percent-40 percent. Scale of the shop not only far more than ever before, the new store will also benefit from the market extending to two or three lines.Channel sinks, price-for volume, adidas and Nike to conquer part of the local brand market. In two or three tiers, adidas,   new balance 574 carnival uk   Nike, Li Ning, xtep and discounted prices at the same level, consumers will not "change"?Perhaps hoping to be trendy young people "in favor of" money from Nike under Li Ning recently hired a new spokesman, basketball star Dwyane Wade.

In February this year, Li Ning, United States Wade endorsement of its latest brand. According to foreign reports, the NBA superstar endorsements is 10, about $ 100 million, the price really high. Not to mention the loss of nearly 2 billion yuan last year, Li-Ning the Group income was 6.7 billion yuan, which means that one-tenth of them are Wade. Li-Ning management defines the significance of this decision as "consolidation of major sports (basketball)-sponsored leadership" is "focused on enhancing its capacity to sports marketing and make it an important part of the company's core competitiveness. ”