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pgrading of products, consumers want to buy products that they need to get placed inside the store.Similar with Li Ning, Anta since 2007 since the Hong Kong listing of China, facing the decline for the first time. According to the Beijing Evening News reported that in 2012, the sport brand "collective fall", in which peak sport ac new balance 574 canteen pack uk  hieved net profit of 311 million Yuan last year, down by as much as 60.1%; 361 ° company net profit of 715 million dollars in 2012, declined by about 37% and 2012 in Anta turnover and net profit was 7.62 billion yuan and 1.36 billion yuan, respectively, from 2011, 14.4% and 21.5%.

Look from store distribution, a wave of "close up tide" also spread rapidly in 2012, peak close 1323 stores, xtep off 80 to 100 stores, Anta sports will be cut from 475 to 575 stores this year.Invariably referred to in the previous brand in performance reporting, poor performance is mainly due to inventory adjustments of the 2012 sporting goods industry as a whole and the weak economic situation had a negative impact on the sporting goods needs.A case study of peak sport, average inventory turnover days increased from 49 days as of 2011 to 2012-80 days, mainly due to the market

environment is not ideal, the Group should be part of the Distributor to delay sending the ordered goods. In addition, due in 2012, the Group of distributors beset by sporting goo  new balance 574 five rings uk  ds industry consolidation, coupled with weak demand, so the Group allowed distributors to longer time to pay the purchase price. Thus, average trade receivables and notes receivable turnover days 66 days to up to 2011 to 2012-127 days. (China-shoes excursions, the most authoritative professional shoes industry information centre)"China shoes network-brand dynamic" according to wealth China social reported, hundred Li (hundred Li stores) (stores) International CEO and Executive Directors Sheng hundred pepper said, this